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Marketing – Branding – Events

Cultural Fusion: A Co-Branding Strategy for SHEIN

SHEIN sought to create a fashion collection that embraces Arab culture, reflecting the importance of understanding, respecting, and celebrating heritage. To bring this vision to life, SHEIN partnered with Yanina to develop a compelling co-branding strategy and identify talented artists who could infuse unique cultural designs into the collection. The result? A fusion of tradition and modern style that empowers the new generation to wear their heritage

“We Are Her Support System” – A Philanthropic Campaign by DFWAC

The Dubai Foundation for Women and Children (DFWAC) entrusted us with bringing their philanthropic vision to life—raising awareness and support for women facing domestic violence. Our mission: to create an empowering event that would unite people in a meaningful cause.

From event concept and branding to full event production and management, we meticulously crafted an impactful two-day padel event that welcomed hundreds of children, teenagers, and adults. We are proud to have played a role in championing this vital cause and turning awareness into meaningful support.

Louis Vuitton & Brandart – VIP Yearly Team Building

Louis Vuitton and Brandart set out on a mission: to celebrate their successful partnership with an unforgettable VIP experience. They entrusted us with curating a high-end event that combined seamless guest management, engaging team-building activities, and top-tier sustainable event production.

From conceptualizing immersive experiences to designing stunning product displays and bespoke brand stands, we ensured every detail reflected the prestige of both brands. The result? A flawlessly executed event that strengthened partnerships, left a lasting impression, and set a new standard for corporate celebrations.

Juventus Academy – Scouting & Lead Generation

Juventus Academy entrusts us with a crucial mission: to recruit talented young players across the UAE through highly effective digital lead generation campaigns.

Beyond player scouting, we also support the recruitment of top-tier coaches and help the academy engage its target audience with compelling content about tournaments and events. Through strategic digital marketing and audience nurturing, we ensure Juventus Academy continues to attract and develop the football stars of tomorrow.

SHEGLAM & Lifestyle at Centrepoint – 1st Anniversary Celebration

SHEGLAM and Centrepoint approached us with a mission: to create a captivating concept that would not only celebrate one year of loyal customers but also wow beauty lovers across the GCC. From concept development to full-scale production, event management, and influencer collaboration, we took charge of bringing this vision to life. The result? Over 12 million views across TikTok and Instagram, thrilled customers, and an unforgettable experience for every visitor.

Raena Beauty – Crafting an Asian Beauty Brand for the Middle East

Raena Beauty’s founder entrusted us with a bold mission: to transform her Asian beauty brand into a powerhouse tailored for Middle Eastern audiences. We took this vision and reimagined the brand from the ground up—developing a new identity, designing a stunning website, and launching social profiles that truly resonate with the region.

Beyond branding, we handled all marketing operations, leveraging influencer partnerships to amplify the brand’s ethos and executing strategic media buying to effectively engage Gen Z.

Ahlan Simsim – Yearly Season Launch & Impactful Digital Campaigns

Ahlan Simsim, the beloved Arabic version of Sesame Street broadcasted by MBC3, entrusts us each year to promote its new episodes across all digital channels in the UAE, KSA, Iraq, Jordan, and Lebanon. Through strategic digital marketing, we ensure the show reaches and engages young audiences and their families.

Beyond seasonal promotions, we also develop impactful social media campaigns designed to support Arabic families in need during crisis situations. By crafting curated content that resonates with communities, we help Ahlan Simsim extend its reach and create meaningful social impact.

Y-Factor Marketing offers the perfect balance of personalized service and big-agency expertise.

  • For Small to Medium-Sized Businesses
    We understand your needs, adapt to your budget and focus on achieving your objectives. We craft lean, efficient strategies that drive measurable results.
  • For Established Brands and Marketing Experts
    With a diverse team of specialists in every marketing discipline, we provide the scale, knowledge, and reliability of a full-service agency. You can trust us to execute your vision with precision, from strategy development to flawless execution.
  • Strategic & Consultative Approach
    We start by listening—identifying your pain points, analyzing your business model, and assessing the competitive landscape. Think of it as an X-ray of your company, allowing us to transform your brief into tailored marketing strategies that drive ROI and leave a lasting impact on your audience. Whether it’s a strategy, plan, or campaign, every move we make is purposeful and results-driven.

Get in touch with our Founder at yanina@yfactormarketing.com, or submit your message via the contact form below.

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